James Carbary

Founder at Sweet Fish Media

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3 Ways to Master Customer Engagement

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Scott Kooken, President at Links Unlimited.

Scott shares 3 specific ways to make it easier on your end users to engage with your brand:

1) Think about all engagement points–not just customers, but investors, vendors & others

2) Don’t fall into the trap of a cookie cutter approach

3) Think about the big picture of your customer’s experience & offer suggestions about what each step could look like.


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