B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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In this episode we talk to Scott Kooken, President at Links Unlimited.
Scott shares 3 specific ways to make it easier on your end users to engage with your brand:
1) Think about all engagement points–not just customers, but investors, vendors & others
2) Don’t fall into the trap of a cookie cutter approach
3) Think about the big picture of your customer’s experience & offer suggestions about what each step could look like.
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