B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
“Defining a mission statement” might sound like undergrad business jargon, but it’s one of the most vital things you can do for your business.
Your mission statement isn’t meant to be a nice little summary of your company values; it’s meant to be your stake in the ground when disaster strikes. Your mission is a powerful guide that will help you do everything from defining your sales model to shaping your team.
In this episode Johan Brissmyr, CEO and Co-Founder of Castle, talks about three ways your mission can guide and define your business.