B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
Jan shares his lessons learned from building a $30 MM company without funding rounds along the way:
- Spend money very conservatively in the early days
- Don’t try to build the perfect product before you take it to market
- Getting creative about building the team early on. This may include offering equity, finding creative ways to create & even housing early team members for a while.
- Once you get to the next level, think very critically about how your brand is infused into every customer experience touchpoint as you continue to grow. How we’re building our brand into each part of the customer experience.