Logan Lyles

Director of Partnerships at Sweet Fish Media

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#HowToPodcast 4: 4 Simple Ways to Promote Your Podcast

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode, Logan shares 4 simple ways to build your audience by consistently promoting your podcast across different channels.

These include:

  1. Co-Promotion Opportunities
  2. Email Signatures (especially with tools like Sigstr).
  3. LinkedIn Status Updates – share the value of the content, don’t ease it.
  4. Marketing Automation Sequences – again, repurpose the audio into written content that fits the medium.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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