B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
In this episode, Sweet Fish Media’s Director of Partnerships, Logan Lyles, discusses why audio content – namely, podcasting – is more relevant than ever.
Logan shares his thoughts on Spotify’s $340M acquisition and podcast fatigue.
He also covers:
i. Why there’s still massive opportunity in the podcast space.
ii. More stats on podcast consumption.
iii. How to leverage your B2B podcast.
Resources from this episode:
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