James Carbary

Founder at Sweet Fish Media

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This Video Campaign Drove 5000% Better Results

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Leo Giel, Chief Revenue Officer at YouAppi.

Leo shares specific things to keep in mind when developing creative assets for video campaigns including:

  • Duration
  • Segmentation
  • Hiring the right team
  • Getting very particular about the details
  • Lead with value in the message
  • Refreshing your creative assets regularly

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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