Logan Lyles

Director of Partnerships at Sweet Fish Media

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A 3-Phase Approach to Create Messaging for Paid Media

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Josh Sturgeon, Co-Founder at EmberTribe.

Josh shares the 3 critical steps to develop killer messaging for your paid ad campaigns:

1) Finding “Watering Holes”

2) Analyzing the Qualitative Patterns

3) Converting the Findings into Copy that Converts


Check out the episode Logan mentions in this episode here:

6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging


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