B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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In this episode we talk to Josh Sturgeon, Co-Founder at EmberTribe.
Josh shares the 3 critical steps to develop killer messaging for your paid ad campaigns:
1) Finding “Watering Holes”
2) Analyzing the Qualitative Patterns
3) Converting the Findings into Copy that Converts
Check out the episode Logan mentions in this episode here:
6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging
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