A/B Test Your Way to Success with Tim Rickards

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In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems.

From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.

Benji Block

Host of B2B Growth at Sweet Fish

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