The 3 Types of Alignment Every Marketing Function Needs

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

When most of us hear “alignment” we either: A) Yawn because we’re over hearing about it or B) think about #alignment between sales and marketing. But, for #ABM organizations, alignment must be in 2 other areas:

*Alignment between marketing and marketing (yes, you read that right)

*Alignment between marketing and its customers

On this episode, Jaime Romero joined us to discuss alignment (the non-yawning kind).

Jaime Romero is the VP of Global ABM at MRP, billed as “the only enterprise-class predictive ABM platform.”

What we talked about:

i. Driving alignment

ii. Sales and marketing alignment

iii. Marketing and marketing alignment

iv. Marketing and customer alignment

v. Precitive ABM

vi. Contact activation

vii. Actionable insights

This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcastson our websiteor on Spotify.