Why Direct Mail Works So Well for ABM

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In the first episode of the #ABM series, we talk about direct mail.


Because it’s making a comeback.

And there’s no one better to discuss this issue, then the direct mail champion himself Kris Rudeegraap, CEO at Sendoso. Well, there’s no one better than Kris and the person he interviewed, James Gilbert, Head of Global Marketing at CloudCherry.

In this episode they discuss the three pillars of direct mail (personalization, strong data, and marketing and sales alignment), and why it’s such a win for #ABM campaigns.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.