In this episode, Dan Sanchez talks with Amber Bogie, lead strategist and ABM manager at Degreed, about lessons she’s learned after 3 ABM implementations at 3 companies.
Amber also talked about:
- How she got started with ABM.
- How she forecasted and accomplished short term wins.
- How to better align marketing and sales goals
- Mistakes she’s made that you should avoid.
- How to be successful with a one-to-one campaign