B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
The standard 20% win rate in sales is no longer acceptable, and data is driving the change.
Data is the core of any organization, and forming intelligence around that data sets the organization up for success. This is known as account-based intelligence, and it’s changing the game of B2B sales.
In this episode, Daniel Barber, VP of Revenue at Node.io, explains the importance of being data-driven when exploring the account-based model.