James Carbary

Founder at Sweet Fish Media

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How to Leverage Account-Based Marketing in New Categories

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

There is a new generation of startups pioneering into industries not yet ventured into before – no playbook included.

This is where account-based marketing offers up opportunities and nuances when your target buyer isn’t clearly defined.

In this episode, Anthony Kennada, VP of Marketing at Gainsight, talks about the long list of opportunities that ABM presents for companies entering or creating new categories.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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