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There is a new generation of startups pioneering into industries not yet ventured into before – no playbook included.
This is where account-based marketing offers up opportunities and nuances when your target buyer isn’t clearly defined.
In this episode, Anthony Kennada, VP of Marketing at Gainsight, talks about the long list of opportunities that ABM presents for companies entering or creating new categories.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.