James Carbary

Founder at Sweet Fish Media

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4 Steps to Account-Based Sales and Marketing Alignment

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

We’ve preached the virtues of aligning sales and marketing numerous times, but it’s especially important with an account-based strategy.

Due to the narrow focus on target accounts, maintaining a consistent outreach message from both salespeople and marketers can be tricky if the two departments aren’t communicating well.

Keeping everyone on the same page saves time and effort for both teams.

In this episode, Noel Coleman, President of Connect Healthcare, gives four ways to increase the impact of outreach messages through account-based sales and marketing alignment.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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