James Carbary

Founder at Sweet Fish Media

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Why Account-Based Sales Development Has Risen to the Top

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

With account-based sales development, the more specific and focused you can be for your client the better.

When you have a segmented and focused process, each team has specific functions, and it’s easy to boil down the core metrics to track. You’ll gain specific insights to see how well the process is working, what’s successful, and what needs to be adjusted.

In this episode, Jeremy Boudinet, Director of Marketing at Ambition, dives into four chapters from the Bridging The Gap, the ultimate guide to account based marketing & sales alignment for predictable growth.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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