B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Erroin Martin, VP of Sales at Conversica.
He dispells the fears that AI will replace B2B salespeople and share how AI can actually empower salespeople to do more of what they do best: connect one-to-one with customers on an emotional level.
Erroin also shares some AI tools you can use to help your sales team perform better & automate routine tasks.