B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
- Why does buyer-centric marketing matter
- Meet buyers on their terms, value-oriented, their needs, not your agenda
- The importance of buyer personas – but also, how to operationalize them
- Must align with sales, product, customer success teams to Understand buyer, Connect experience across the journey, Optimize interactions, and Measure, analyze and refine
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