Align Your Customer Journey with a Buyer-Centric Marketing Mindset

Logan Lyles

Director of Partnerships at Sweet Fish Media

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B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode, we hear from Kellie de Leon, Vice President of Marketing & Strategy at The Mx Group.

Kellie shares…

  1. Why does buyer-centric marketing matter
  2. Meet buyers on their terms, value-oriented, their needs, not your agenda
  3. The importance of buyer personas – but also, how to operationalize them
  4. Must align with sales, product, customer success teams to Understand buyer, Connect experience across the journey, Optimize interactions, and Measure, analyze and refine

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.