In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, National Instruments.
Kristen shares 4 practical ways to align your ABM efforts with sales for better results:
- Get together during the planning stages, not later in the process
- Attend the same training & conferences as the sales team
- Share the same tech stack to share common language & responsibilities
- Visit customers with the sales team for better customer conversations when both departments are represented.
Kristen will be speaking more on this topic at next month’s #FlipMyFunnel conference, August 8th in Boston.
Get your tickets at: https://flipmyfunnel.com/2018-flipmyfunnel-conference/
Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH