James Carbary

Founder at Sweet Fish Media

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Playground Rules For Aligning Sales, Marketing, and Customer Success

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Successful customer relationships are fueled by alignment within a company.

To be culturally aligned there needs to be common knowledge of the company’s ultimate objective, and how every person contributes to that goal.

In this episode, Jeremie Bacon, Co-Founder and CEO of Synap Software Labs, explains how your customer relationships thrive when your teams beat to the same drum.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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