James Carbary

Founder at Sweet Fish Media

Full Profile »

James’ Book is Available on Amazon & Audible! (& How We’re Doing Promotion Differently)

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #BehindTheCurtain Series, James & Logan share how we’re changing up our messaging around the launch of James’ new book for better results, including:

1) Emailing our database about punching a raccoon

2) Texting a few hundred people for referrals

3) Making a specific ask to recommend the book to 3 friends

Want to get your copy of Content-Based Networking?

(It’s only $0.99 this week!)

It’s available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.

Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.