B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
I’ve never met a marketer that had too many resources. No one ever says, “I have too much time, too many people, and too much money to amplify this company’s voice.”
But it’s unlikely you’ll get handed the resources you need. So how do you get more out of your current marketing activities with the budget you already have?
Turn your entire company into marketers.
What if every one of your employees and every partner worked to share your message? Serious network growth, right? How do you put the tools in place to facilitate that networked effect?
On this episode of B2B Growth Show, Dan Frohnen, CMO at Sendoso, interviews Maria Pergolino, Chief Marketing Officer at ActiveCampaign, about amplifying your voice through internal marketing. In this conversation, Dan and Maria talk about using technology to personalize marketing and the value of doing internal marketing first.
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