James Carbary

Founder at Sweet Fish Media

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Authenticity. Stories. Passion. The 3 Most Underrated Tools in Business

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Crazy authenticity is snapping a selfie of your family at the beach and emailing, “I’ll get back to you monday!” to a prospect.

Incredible story is saying, “I do this because it helped me overcome stuttering.”

Insane passion is when you can tell a prospect, “I’ve been doing this exact thing since I was 13.”

Someone who can say all three: Trevor Rappleye CEO and Founder at CorporateFilming.net, a national video production firm helping businesses tell their story and drive profit with Video.

Trevor joined us on this episode to discuss the most underrated tools in business, and how you can use them to leverage your competitive advantage.

We discuss:

Doing the unscalable (so you can scale)

Finding what no competitor is doing, then doing it

Creating a sales team that’s drastically different than every other team in your space

How sales don’t close because buyers don’t trust the seller

Being memorable and authentic, and showing your passion

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes.