James Carbary

Founder at Sweet Fish Media

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How Authenticity Can Impact Your Prospects, Customers, & Sales Team

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Stop being salespeople, and start being humans. If your product isn’t going to help a prospect, be honest and do what’s in their best interest.

This level of authenticity will create a real human connection that is the root of any great brand.

In this episode, Mike Rizkalla, Founder of Brave New World, explains how authenticity can impact and benefit your prospects, customers, and sales team.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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