B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Dave Knox, Brand Builder, Digital Transformation Consultant, Public Speaker & Author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.
Dave shares from years of marketing experience across both corporate brand strategy & high-growth startups.
Check out the blog post on second-order consequences Dave mentions here: https://www.ben-evans.com/benedictevans/2017/3/20/cars-and-second-order-consequences