B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
There’s no reason why your B2B marketing strategy can’t feel like B2C to the customer.
Today, intuitive user experience trumps all else.
The two marketing pros talk:
i. Integrating hyper-personalized messaging
ii. Choosing the best tech stack for your company’s sales cycle
iii. How marketing and sales can partner up in order to cultivate growth
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