James Carbary

Founder at Sweet Fish Media

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How To Make Your B2B Marketing Feel Like B2C

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

There’s no reason why your B2B marketing strategy can’t feel like B2C to the customer.

Today, intuitive user experience trumps all else.

In this #DemandGen episode of B2B Growth, Sheila catches up with one of the 100 Most Influential B2B Tech Marketers in North America and the CMO at SwrveTara Ryan.

The two marketing pros talk:

i. Integrating hyper-personalized messaging
ii. Choosing the best tech stack for your company’s sales cycle
iii. How marketing and sales can partner up in order to cultivate growth


This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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