B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Cold calls are often answered with aversion.
Prospects zone into the yes/no script, itching for the moment they can hang up the phone. So how does a SDR break through?
Reps need to sell the meeting before they can sell their product.