B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Salespeople generally enjoy the motivation that gamification brings.
However, your organization shouldn’t have the “If you’re not first, you’re last” mentality.
Gamification 2.0 gives way to incentivizing behaviors that align with corporate goals over competition between employees.