James Carbary

Founder at Sweet Fish Media

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How to Win With Gamification in B2B Sales

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Salespeople generally enjoy the motivation that gamification brings.

However, your organization shouldn’t have the “If you’re not first, you’re last” mentality.

Gamification 2.0 gives way to incentivizing behaviors that align with corporate goals over competition between employees.

In this episode Gal Rimon, Founder and CEO of Gameffective, shares ways to use sales gamification to improve sales performance and align your employees with corporate goals.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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