B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
B2B sales has taken a major shift.
Cold emails are not providing high response rates and content marketing is losing traction. The reason? B2B companies are missing the mark by not focusing on highly targeted lead generation.
In this episode, Rik Nauta, CEO and Founder of SpyJack.io, walks us through three mistakes B2B sales teams are making and how to solve them.