James Carbary

Founder at Sweet Fish Media

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How B2B Brands Can Benefit from Original Content

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Meredith Wood, VP of Content at Fundera.

Meredith shares how building a content engine at Fundera become a completely inbound company and the importance of committing to create original content.

  1. How Fundera chose to launch their flagship content strategy “The Ledger”
  2. The business benefits of hosting and creating original content
  3. What does it take for an organization to commit to being a content creator
  4. How you can create buy-in for content strategies in your company
  5. Trends in b2b content marketing for the next 3-5 years

Connect with Meredith on Linkedin: https://www.linkedin.com/in/meredithannwood/

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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