B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
No. 3 in our countdown of the Top 20 episodes of 2019.
Lauren shares lessons in account selection from Box’s pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts.
Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:
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