James Carbary

Founder at Sweet Fish Media

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#BestOf2019: How to Start Your Very First ABM Program

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.

No. 4 in our countdown of the Top 20 episodes of 2019.

Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program:

1) Provide Account Intelligence

2) Drive Awareness & Engagement

3) Help Sales Land & Expand

Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:

https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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