B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
No. 4 in our countdown of the Top 20 episodes of 2019.
Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program:
1) Provide Account Intelligence
2) Drive Awareness & Engagement
3) Help Sales Land & Expand
Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:
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