B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Nobody likes talking to a robot, but with the wrong sales script, that’s exactly how your cold calls will feel to your prospects.
To avoid this (and the inevitable dial tone) you need a sales script that invites the prospect into a conversation by asking the right questions and gets them to do most of the talking for you.
We’ll also tell you the 6-part framework of the ideal sales script that will help keep rejections to a minimum.