James Carbary

Founder at Sweet Fish Media

Full Profile »

#BestOf2019: Building an Effective Work-From-Anywhere Culture

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze.

No. 6 in our countdown of the Top 20 episodes of 2019.

Here is the report Lisa mentions in this episode: https://www.fuze.com/workforce-futures

Lisa shares:

i. How work has transformed from a place we go to something we do

ii. Work-from-home policies have helped to eliminate the stigma of working parents by enabling “work mode” in any environment. How do you create “work mode” anywhere?

iii. How to think about work anytime as a leader & a team member

iv. How to ensure that you stay present/active when working from anywhere

v. How to manage increasingly remote teams

vi. How to measure remote employee engagement

vii. How to culture in distributed organizations

For more reading on this topic, check out a really useful blog post for remote workers here: https://www.fuze.com/blog/5-top-earbuds-headsets-to-use-at-work

Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: https://sweetfishmedia.com/big3

We’ll never send you more than what you can read in < 1 minute. 🙂

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.