#CX 12: A Better Question for Higher Engagement

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #CX series, Ethan Beute flips a common question on its head for more customer empathy, higher engagement, and better results. Whether you’re in sales, marketing, CS, or leadership, this simple change in perspective can get you to “yes” quicker and more often.


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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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