B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
SUBSCRIBE ON: Apple Podcasts | Spotify | Google | Stitcher
When most of us think of “brand,” we think of a logo. Carin has a simple answer to that concept:
Think again.
On this episode, Carin Van Vuuren, CMO at Greenhouse Software invites us to explore brand from a new angle: Purpose.
She’s a self-proclaimed “brand junkie” who believes brand and purpose are at the core of a company’s competitive advantage. So, on this episode, she dives into:
i. How brand is the outcome of a customer’s experience and feelings associated with a company
ii. Becoming a purpose-driven brand
iii. How the SasS & B2B industries can reclaim their branding and positioning
iv. Why brand is the competitive advantage that cannot be copied
v. Standing out in a competitive market using branding
vi. De-risking your growth expansion using your brand
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: https://sweetfishmedia.com/big3
We’ll never send you more than what you can read in < 1 minute.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes.