B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
When most of us think of “brand,” we think of a logo. Carin has a simple answer to that concept:
She’s a self-proclaimed “brand junkie” who believes brand and purpose are at the core of a company’s competitive advantage. So, on this episode, she dives into:
i. How brand is the outcome of a customer’s experience and feelings associated with a company
ii. Becoming a purpose-driven brand
iii. How the SasS & B2B industries can reclaim their branding and positioning
iv. Why brand is the competitive advantage that cannot be copied
v. Standing out in a competitive market using branding
vi. De-risking your growth expansion using your brand
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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes.