James Carbary

Founder at Sweet Fish Media

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Beyond Logos: How Your Brand & Your Purpose Become One

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

When most of us think of “brand,” we think of a logo. Carin has a simple answer to that concept:

Think again.

On this episode, Carin Van Vuuren, CMO at Greenhouse Software invites us to explore brand from a new angle: Purpose.

She’s a self-proclaimed “brand junkie” who believes brand and purpose are at the core of a company’s competitive advantage. So, on this episode, she dives into:

i. How brand is the outcome of a customer’s experience and feelings associated with a company

ii. Becoming a purpose-driven brand

iii. How the SasS & B2B industries can reclaim their branding and positioning

iv. Why brand is the competitive advantage that cannot be copied

v. Standing out in a competitive market using branding

vi. De-risking your growth expansion using your brand

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes.