B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
Recently called “The GaryVee of Data”, Scott dispels the false dichotomy that many marketers see between creative & data.
He shares The 4 C’s of data that are crucial to a successful ABM program, and for successfully leveraging all of your data for marketing purposes.
The 4 C’s are: Code, Company, Category & Country
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