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The best brands are built from the inside out.
A lot of the times we focus on how we communicate to the marketplace, not realizing how strongly our internal systems correlate with our external brand.
In this episode, Bill Gullan, President of Finch Brands, shares a 5-step process to build a B2B brand from the inside out.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.