B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Dan Sterling, Director of Sales at ListenFirst Media.
Dan shares practical tactics for building your sales team, starting with the SDR roles. His suggestions include:
- Redefining the SDR role: a blend of outreach + support/strategy
- Looking for curiosity & analytical skills when hiring for the role
- Creating a tag-team approach throughout the sales cycle between the SDR and Account Executive
- Setting up SDR’s for a positive career trajectory & advancement opportunities
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.