B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
The foundation of a strategic partnership is built on a two-way street.
If one person is all take and no give, it’s simply not going to work. Both parties need to be pursuing a relationship instead of a transaction.
In this episode, Octavia Gilmore, Owner and Creative Director at CreativeJuice, shares her insight and experience with finding and building mutually beneficial partnerships.