3 Keys to Success in Building Your Marketing Organization

James Carbary

Founder at Sweet Fish Media

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B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Brian Manning, SVP & Head of Growth at PatientPing.

Brian shares 3 key elements to keep in mind as you scale your marketing team:

  1. Structure your Marketing team with Sales objectives in mind & work backward from there.
  2. Think critically about what you need in a Marketing leader. Do you need a specialist in a certain area or more of a generalist? Understand the different skill sets in specific areas of expertise you’ll need: demand gen, product, content or customer marketing.
  3. Hire with the next 18 months of your organization in mind.

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