How To Recognize and Address Needs In the Market

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Chris Hefley, the founder and former CEO of LeanKit and currently the Chief Revenue Officer at Retrium.

Click here to connect with this guest on LinkedIn.