The CMO of Gainsight Shares 3 Keys to Building a Category in the Early Days

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode, Anthony Kennada shares 3 critical things that he and his team did at Gainsight in the early days of building the customer success category.

Make sure to subscribe to Anthony’s most recent project, B2B Creatives, on Apple Podcasts (or wherever you listen to podcasts).