B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
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In this episode, John and James share 8 things to consider when naming your category.
Here’s a breakdown of all 8 talking points:
1 – plain language vs esoteric
2 – reference an existing idea
3 – balance between the broad and the specific
4 – needs to be available
5 – understand the connotation of the words you use
6 – globally, how well will terms translate
7 – invoke conversation
8 – phonetics