B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode, John and James share 8 things to consider when naming your category.
Here’s a breakdown of all 8 talking points:
1 – plain language vs esoteric
2 – reference an existing idea
3 – balance between the broad and the specific
4 – needs to be available
5 – understand the connotation of the words you use
6 – globally, how well will terms translate
7 – invoke conversation
8 – phonetics