#CategoryCreation 6: How “Contact Marketing” Got Its Name

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode in the #categorycreation series, John interviews Stu Heinecke, who’s known as a Wall Street Journal cartoonist, a Hall of Fame-nominated marketer, and the best-selling author of “How To Get A Meeting with Anyone”.

Stu shares:

1) What Contact Marketing is

2) How Stu gave Contact Marketing its name

3) Why naming a category has helped Stu evangelize this practice and be seen as its leader

4) Advice for anyone seeking to name a category themselves

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