James Carbary

Founder at Sweet Fish Media

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How B2B Companies Can Reduce Churn

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

You know a bad churn rate can hinder your growth, but it’s just so easy to set the issue aside.

When you look at ways to optimize churn rate, it transforms the entire customer experience—and that’s not something to take lightly.

In this episode, Matt Goldman, CEO of Churn Buster, shares some valuable advice about how to recover from mistakes, whether voluntary or involuntary, and keep from losing your customers.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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