How to Do Content Collaboration at Scale

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we hear from Matt Heinz, President of Heinz Marketing.

Here are a few of the takeaways from the conversation:

1) Know the why behind the content you’re creating.

2) Don’t just share insights, share how people can take action on it.

3) One way to scale content collaboration is to survey hundreds or thousands of people, and have them contribute to the content you’re creating.